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Kawasaki Motorcycles - Referat
Table of contents:
-Company structure
-Size and Location
-Logo and company ideal
-history
-racing
-unique selling proposiotion
-products and services
-company strenghts and weeknesses
-target group
Company Structure:
Kawasaki Motorcycles is a division of Kawasaki Heavy Industries, a multinational corporation headquartered in Kobe, Japan. Kawasaki Heavy Industries was founded in 1896 and has since diversified into a range of industries, including aerospace, defense, transportation, energy, and industrial equipment. Kawasaki Motorcycles is a subsidiary of Kawasaki Heavy Industries and is responsible for the company's motorcycle business. The company is a public limited company and is listed on the Tokyo Stock Exchange.
Size and Location:
Kawasaki Motorcycles has a global presence, with offices and manufacturing facilities in Japan, Thailand, the United States, and Europe. The company has over 12,000 employees worldwide and generated revenues of over $15 billion in 2021.
Logo and Company Ideal:
The Kawasaki Motorcycles logo features a stylized "K" in green, which represents the company's commitment to environmental sustainability. The company's ideal is to contribute to society through its business activities by developing innovative technologies and products that improve people's lives while also promoting sustainability and environmental responsibility.
History:
Kawasaki Motorcycles was founded in 1963, and the company's first motorcycle was the B8, a 125cc two-stroke motorcycle. In the following years, Kawasaki developed and produced a range of high-performance motorcycles, including the H1 Mach III, a 500cc two-stroke triple famous for its speed and power. In the 1980s and 1990s, Kawasaki continued to innovate and develop new motorcycle technologies, including the first liquid-cooled engine in a production motorcycle, which was featured in the GPZ900R. Today, Kawasaki produces a wide range of motorcycles, from entry-level models to high-performance sport bikes, cruisers, and touring bikes.
Racing:
Kawasaki is a well-known motorcycle manufacturer that has a rich history in racing. The company has had numerous successes in different types of racing, including road racing, motocross, and supercross.
In road racing, Kawasaki has been involved in various championships, including the World Superbike Championship, where the team has won multiple titles. Kawasaki also competes in the MotoGP championship, where they have been a consistent competitor and have secured podium finishes in recent years.
In motocross and supercross, Kawasaki has had great success with their KX series bikes. The company has won numerous championships in both disciplines, including several titles in the AMA Motocross and Supercross championships. Kawasaki's KX450F has been a popular choice among riders in the professional ranks, and the bike has been consistently competitive in both motocross and supercross.
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Kawasaki also has a strong presence in the off-road racing world. The company's KLX series of bikes are popular choices among riders in various off-road disciplines, including enduro, desert racing, and trials.
Overall, Kawasaki has a long and successful history in racing, and their motorcycles have been consistently competitive in various types of racing. The company's commitment to innovation and performance has helped them stay at the forefront of the racing world, and they continue to be a popular choice among riders and teams looking to achieve success on the track.
Unique Selling Proposition:
Kawasaki Motorcycles' unique selling proposition is its reputation for high-performance motorcycles with innovative technology and advanced engineering. The company has a strong focus on environmental sustainability, and many of its products feature energy-efficient and environmentally friendly designs.
Products and Services:
Kawasaki Motorcycles produces a wide range of motorcycles, including sport bikes, touring bikes, cruisers, and off-road motorcycles. The company also offers a range of accessories and apparel for motorcycle enthusiasts.
Company Strengths and Weaknesses:
Kawasaki Motorcycles' strengths include its reputation for high-performance motorcycles with innovative technology and advanced engineering, its commitment to environmental sustainability, and its global presence. However, the company's weaknesses include its relatively small market share compared to other motorcycle manufacturers, its limited product range compared to competitors, and its focus on high-performance motorcycles, which may limit its appeal to some customers.
Target Group:
Kawasaki Motorcycles' target group is primarily motorcycle enthusiasts who are looking for high-performance motorcycles with innovative technology and advanced engineering. The company's focus on environmental sustainability may also appeal to customers who are looking for energy-efficient and environmentally friendly motorcycle options.
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